Friday, February 03, 2006

The Millionaire Maker

The Millionaire Maker: Act, Think, and Make Money the Way the Wealthy Do by Loral Langemeier – McGraw-Hill, ISBN 0-07-146615-0 The general Guy Kawasaki style stuff, and she ends up with just two kinds of passive income – rental properties and promissory notes. Those who tried rental properties, know how “passive” they are… And finding a reliable person or business who would give you 12-15% as in her examples, that’s not easy either. But from the memetic point of view the book is done pretty well. It’s filled with anchors – start with “You – a Millionaire?” on the back cover, pitches the cause more than giving a substance (in memetics it’s called anchoring and building bridges) including all famous persuasion anchors like social proof (a story of her building some family’s wealth over TV), confusing a reader with senseless abbreviations (like Wealth Cycle Process or Freedom Day), not to mention making them all capitalized (see the chapter in my book of Pathos and Capital Letters)… You will not get much advice from this book beyond Kawasaki, but as a sample of persuasion work, it’s amusing.

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