Sunday, January 15, 2006

The Big Moo

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, edited by Seth Goding – ISBN 1-59184-103-8 A collection of short articles by a group of celebrities like Tom Peters, Malcolm Gladwell and Guy Kawasaki edited by Seth Godin. Very nice collection for the funs of Seth Godin and his Purple Cow. The subtitle tells it all, and it’s very nice motivationally. The short size of individual pieces and change of author voices provides a very refreshing variety. If you don’t know, Purple Cow in essence is a semi-conscious hybrid of using mind viruses for commercial purposes in an ethical way and marketing in a post-socialistic (as well as post-capitalistic) society, popularly referred as “information age”. The author (editor) seems to be well aware of both memetics and the fact that the age of mass production is over, but does not bother his readers with that and instead presents his ideas in a fresh succulent way more readily imprintable on a mind of an average person… according with the very ideas he presents in his books. If nothing else, go through the book in a bookstore or visit thebigmoo.com site.

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