Tuesday, December 27, 2005

Persuasion: The Art of Getting What You Want by Dave Lakhani

Beyond Reason : Using Emotions as You Negotiate – Wiley, 2005, ISBN 0-471-73044-0, 256 P. As we know, persuasion is essentially all about passing a set of meme with anchors and carriers fitted for the individual or a group and payload entwined with them. Here are some chapter titles: “Storytelling”, “Gurudom”, “Exclusivity and Availability”, “Curiosity” – it all should sound familiar to you if you read the chapter on anchors in my book. Still, the book gets it much father than simply listing the anchors and gives a good review of how to use them down to famous bullet lists. It’s a little amateurish when speaking of electronic persuasion – web, maillists and blogs, but other than that it’s a really good read.


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