Wednesday, November 16, 2005

Toxic memes in detoxification books

Natural Cures "They" Don't Want You To Know About by Kevin Trudeau – Alliance Publishing Group, 2004, ISBN 0-9755995-1-8 It has been quite a while since I decided to avoid reading any health/diet/alternative medicine books. Today I decided to check this title which looked promising. I was wrong. It’s not that the author lies to the reader or is totally wrong. He promotes a lot of good things – exercise, drinking enough clean water, avoiding drugs including antidepressants, pain killers, et al., eating fruits, sleeping enough, etc. It’s how he promotes these things which make the difference. Of course, there is a question of inconsistency or, maybe, even conscious misrepresentation of facts. He claims all information around us is biased to sell us drugs, processed foods, and other stuff damaging to our health. He spends about one third of his 600 page book repeating this pretty trivial statement again and again. He also spends significant amount of time pitching that government agencies, independent associations, news and mass media are all aligned with the interests of the industries selling these things. And still, his book reads as an advertising pitch for a number of products like coral calcium, electromagnetic healing devices, cleansing products and the whole alternative medicine and organic food industries, which are not small players in the United States anymore. The author claims that animals in the wild don’t have diseases. First of all, that’s not true. They do. Second, they just die earlier. Humans in the wild - in prehistoric times - lived an average of 24-26 years. How many of us have diseases in our first 26 years? The author also spends time discussing how the FDC and FDA treat him and his partners unfairly. It may be true – governments are known to treat small operators poorly, especially if there is large industry money involved. However, the more you read his book, the more it feels like a marketing ploy rather than a complaint. He warns “never buy products advertised on TV” whilst his book carries a golden seal saying, “AS SEEN ON TV, OVER 3 MILLION COPIES SOLD!” Anyway, that would not be interesting by itself from a memetic point of view. What matters are the things he plants into the heads of his readers. While you go through the book, you are repeatedly implanted with memes “You are sick”, “You are toxic”, “You have <a number of very unpleasant things> present and living in your body”. The whole book is about getting rid of poisons, parasites and negative factors from your body, while he actually pollutes your mind with self-destruct memes of enormous negative power. It’s especially amazing considering what he says about the thoughts: “Thoughts are things. …Every thought you have can have a powerful impact on the cells in your body. … Negative stressful low vibration thoughts can give your body disease. …medical science cannot dispute the “placebo” effect. … Imagine, up to 40 percent of the time a person with a dreaded disease cures himself with his own thoughts! Thoughts can heal, but they can also cause sickness and disease.” (Page 109.) You see, the guy knows perfectly well how thoughts affect people’s health, and page after page he consistently implants his readers with memes like “You are sick” or “You are toxic”! He claims – in effect and quite correctly in my humble opinion – that selling toxic foods should be considered criminal. Should not the poisoning of people’s minds be criminal too? You may ask, how do you warn people about negative things and avoid hurting them? Actually, it’s not so tough. First, don’t make claims about the reader himself, skip right to the constructive statements. Don’t talk about toxic readers, talk about toxic foods. Don’t say “You are toxic”, but skip directly to “You can get rid of toxins in your body.” It does not take Einstein to figure out that if he eats something toxic, it’s a good idea to get the toxins out. When you talk about what happens in the body, speak about a third person. Not “if you eat processed food, you are toxic”, but “people who eat processed food are toxic.” It carries the same message, but allows an introspection of the statement without automatic imprinting into your mind. Of course, it has much less selling power this way. Which, by the way, makes me to think why he is not doing it in the first place.


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