Saturday, October 22, 2005

The Other 90%

The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life by Robert K. Cooper – Three Rivers Place, NY, 2001, ISBN 0-609-80880-X, 316 p. A very nice book by a Dr. Cooper. He is not just a management consultant, he is also a doctor, at least he was one. Here are some interesting facts about the biochemical computers running our bodies and lives that we call brains:

  • There are 100 millions neurons in guts – more than in spinal column
  • There are 40,000 neurons in heart
  • Thinking is the last thing what our brain does before acting, and sometimes thinking is bypassed altogether
In Dr.Cooper’s view, most of us are trained from the childhood to use just our human brain in the head – cerebral cortex, which is roughly about 10% of all neural tissue in our bodies. These numbers are important to understand why we need mind viruses – or at least, memes with strong anchors – for ourselves. That’s how we engage our lower brains. Other 90% of our brains.


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