Friday, July 22, 2005

Purple Cow by Seth Godin

Purple Cow by Seth Godin – Portfolio Hardcover, 2003, 160 p., ISBN 1-59184-021-X Another book by the same author. It’s again about the marketing in the new age, after all that’s who Seth Godin is – marketing guru and expert. A lot of good stuff for marketers in the Tom Peters style, but what’s really remarkable, the book speaks about ideaviruses and sneezers, the people who spread them. In fact, he has another book called “Unleashing the Ideavirus”. And it’s considered the true way for tomorrow (if not already today) marketing. Impressive, isn’t it? While doubting thomases of the world question if a meme exists, marketers are already all over it and its practical applications.